Pres Hard Seltzer
2025
Transforming an idea and an AI-generated logo into a full beverage brand.
The founders of Pres approached us with an idea for a beverage built for the moments before the night begins. All they had was that idea, a name, and AI-generated images. What they did not have yet was a brand with the structure, story or visual foundation needed to actually enter the market.
Mix & Mold: Building the narrative from the ground up
Set & Serve: For the people
A full brand book, identity system, packaging, merchandise, product visuals and social templates, built as one scalable system that moves easily between shelf, retail and everyday content.
