
HAPI
2024
Showing the world that skincare can have a personality.
Hapi is a conceptual skincare brand built around sustainability and a belief that pharmaceutical-grade skincare and fun are not separate pursuits. Digging into the category, we discovered pharmaceutical skincare had become a sea of the same thing, sterile and minimal by convention, with almost nothing in the space daring to feel human.
Mix & Mold: A direct challenge to a traditional convention
Set & Serve: Warmth, built deliberately into every detail




A skincare identity that proves efficacy and personality were never a trade-off, a system built to feel as good in the hand as it does on the shelf.






