TappiPay is a tap-to-pay payment platform built for the way South African merchants and agents actually navigate payments and purchases. From spaza shops and salons to barbers and street vendors, these entrepreneurs had historically been left behind by payment systems designed for corporate institutions.

When TappiPay approached us, they needed a digital presence that could reach merchants, agents and consumers in the sub-economy, and earn their trust quickly to convert them into sign-ups with as little friction as possible.